Versus Systems

Versus Systems

Private Company
Public Company
Subsidiary of


Versus Systems Inc. operates a business-to-business software platform that allows video game publishers and developers to offer prize-based matches of their games to their players in Canada and the United States. Its Winfinite platform allows players to play for real-world prizes inside their favorite games through mobile, console, PC, and streaming media. Their platform allows for higher engagement of content and ads through a reward based system that incentivizes users to engage with content.

The company is headquartered in Vancouver, Canada.

Versus patented platform can place real-world rewards into games, apps, live events, television, and video streams.

Brands Pay on a Per-Engagement Basis to Reach Targeted, Engaged Audiences

Winning Strategy


  • HP Partners to power OMEN Rewards; 200% weekly user base growth, 33% more users play challenges, 62% of users participate in more than one challenge.
  • Sparx Technologies to offer predictive games, trivia, and live polling inside live television, prerecorded shows, and streaming videos
  • Kast Video Streaming
  • Animoca Brands, Mobile Gaming


  • Matthew Pierce, Director and Chief Executive Officer

    Matthew Pierce was the Founder of Versus LLC and joined our company as Chief Executive Officer and a director in 2016. Mr. Pierce has over 20 years of experience working in entertainment and technology. Prior to founding Versus Systems, Mr. Pierce founded in June 2014 and was until June 2016 the chief executive officer of OLabs, LLC, a technology incubator that founded Versus. From April 2011 to June 2014, Mr. Pierce was Vice President of Strategy at Originate Inc., a business incubator where he worked with early-stage technology companies. Since 2014, Mr. Pierce has been a Lecturer at the University of California, Los Angeles, or UCLA, Anderson School of Management and in the Economics department at UCLA, where he teaches entrepreneurship. Mr. Pierce is a graduate of Stanford University and earned his MBA from the UCLA Anderson School of Management.
  • Craig Finster, President and Chief Financial Officer

    Craig Finster joined our company as Chief Financial Officer in 2016 and additionally as President in 2019. Mr. Finster has over 20 years of experience in finance, accounting, and corporate development for technology companies. Between April 2010 and March 2019, Mr. Finster worked at Originate, Inc. in a variety of roles, including Sr. Vice President of Corporate Partnerships and Managing Director of Originate’s Strategic Advisory Group, which focused on capital advisory for early and growth stage companies. He received his bachelor’s degrees in economics and finance from the University of Arizona and his MBA from the UCLA Anderson School of Management.
  • Alex Peachey, Chief Technology Officer

    Alex Peachey joined our company as Chief Technology Officer in May 2016. Mr. Peachey leads the architecture efforts for our Elixir-based Winfinite challenge platform. Prior to joining us, Mr. Peachey founded Threadbias LLC in January 2011, an online community for people who love to sew and wish to exchange ideas, share projects and join or create groups. He continues to serve as their CEO. From February 2012 to May 2016, Mr. Peachey served the Director of Engineering at Originate, Inc., where he managed a team of software engineers. He holds a BS in Computer Science from Western Washington University and an MBA from the University of Washington.