The Very Good Food Company Brings Back Limited-Edition Stuffed Beast With New US Retail Distribution

September 29, 2021
News

Vancouver, British Columbia--(Newsfile Corp. - September 29, 2021) -  The Very Good Food Company Inc. (TSXV: VERY) (OTCQB: VRYYF) (FSE: 0SI) ("VERY GOOD" or the "Company"), a leading plant-based food technology company, is pleased to announce that it has brought back its limited-edition Stuffed Beast, a delicious and carefully crafted plant-based meat, just in time for the holidays with US distribution starting in over 250 stores.

The plant-based Stuffed Beast, sold under VERY GOOD's leading brand The Very Good Butchers, will be available in over 250 stores across the US at a variety of retailers including Wegmans, Earthfare, PCC Markets, Metro Markets among numerous independents supplied by UNFI US. In addition, VERY GOOD will be offering its plant-based Thanksgiving Box and Holiday Meat Box available for purchase in the beginning of October, just in time for the American holiday season via www.us.verygoodbutchers.com. Packed with fall and winter-inspired flavours, these limited-edition plant-based offerings are made with a variety of seasonal vegetables and spices.

"We're excited to bring back our crowd pleasing Stuffed Beast, Thanksgiving Box and Holiday Meat Box this year," said Mitchell Scott, co-founder and CEO of The Very Good Food Company. "Holiday gatherings can be one of the most stressful and frustrating times for people following a vegan diet - especially Thanksgiving when the main dish is turkey - and our Stuffed Beast and boxes make any holiday gathering nutritious, delicious and completely plant-based. Our mission has always been to make plant-based eating simple and easy, any time of the year, and we're thrilled to continue innovating with this sentiment at our core."

Additional product details below.

  • Stuffed Beast: Enough to feed 5-7 people, this delectable beast contains fluffy sweet potato and cranberry stuffing wrapped in a plant-based roast that will have even the biggest meat fans teleport to plant-based heaven. Cooked just like a typical turkey, the drippings from this magnificent beast can be saved to make a delicious and herby vegan gravy.
  • Thanksgiving Box: Enjoy plant-based Thanksgiving favourites that take the guesswork (and panic) out of cooking and eating a lovely meal. This delicious bundle comeswith the flavorful Stuffed Beast, Very British Bangers, Pepperoni, and the new gluten and soy-free Butcher's Select Breakfast Sausage and Bratwurst Sausage.
  • Holiday Meat Box: A succulent and convenient bundle to make this year's vegan feast faster and easier than ever before, this box features a delicious combination of meaty sides, with the Stuffed Beast as the star, including a flavorful mustard-maple glazed Roast Beast, Very British Bangers, Bacon, and a pack of snackable Pepperoni.

All of The Very Good Butchers plant-based meats are carefully crafted and made with real, whole-food ingredients like beans, grains, vegetables, and a variety of spices. On a mission to show that making good choices doesn't mean sacrificing flavor, VERY GOOD is making plant-based eating as approachable, nutritious and delicious as possible, by making food that's "Very Good" for people, animals, and the environment.

About The Very Good Food Company

The Very Good Food Company Inc. is an emerging plant-based food technology company that produces nutritious and delicious plant-based meat and cheese products under VERY GOOD's core brands: The Very Good Butchers and The Very Good Cheese Co. The Company is publicly traded in Canada on the TSX Venture Exchange under the symbol VERY and in the United States on the OTCQB Market under the symbol VRYYF. For more information visit www.verygoodfood.com.

OUR MISSION IS LOFTY, BADASS BUT BEAUTIFULLY SIMPLE: GET MILLIONS TO RETHINK THEIR FOOD CHOICES WHILE HELPING THEM DO THE WORLD A WORLD OF GOOD. BY OFFERING PLANT-BASED FOOD OPTIONS SO DELICIOUS AND NUTRITIOUS, WE'RE HELPING THIS KIND OF DIET BECOME THE NORM.

To learn more about The Very Good Butchers, visit www.us.verygoodbutchers.com, or follow them on Instagram (@theverygoodbutchers), Facebook (@theverygoodbutchers), and Twitter (@VeryGoodButcher).

Forward-Looking Information

This news release contains forward-looking information for the purpose of providing information about management's current expectations and plans relating to the future. Readers are cautioned that reliance on such information may not be appropriate for other purposes. Any such forward-looking information may be identified by words such as "proposed", "expects", "intends", "may", "will", and similar expressions. Forward looking information contained or referred to in this news release includes statements relating but not limited to the number of US retail stores at which the Stuffed Beast will be available and the timing of such distribution, as well statements regarding the ingredient profile, nutritional content and other attributes of The Very Good Butchers products. Forward-looking information is based on a number of factors and assumptions which have been used to develop such information, but which may prove to be incorrect including, but not limited to, material assumptions with respect to the availability of sufficient financing on reasonable terms to fund VERY GOOD's capital and operating requirements, the continued strong demand for The Very Good Food Company Inc.'s products, the successful placement of VERY GOOD's products in retail stores and continued e-Commerce growth, its ability to successfully enter new markets and manage its international expansion, its ability to increase production capacity and obtain the necessary production equipment, the availability of labour as well as the accuracy of construction schedules and cost estimates for the commissioning of production lines at VERY GOOD's Rupert and Patterson facilities and the timely receipt of required permits, VERY GOOD's relationship with its suppliers, distributors and third-party logistics providers, and the Company's ability to position VERY GOOD and its brands competitively. Although VERY GOOD believes that the expectations reflected in such forward-looking information are reasonable, undue reliance should not be placed on forward-looking information because VERY GOOD can give no assurance that such expectations will prove to be correct. Risks and uncertainties that could cause actual results, performance or achievements of VERY GOOD to differ materially from those expressed or implied in such forward-looking information include, among others, the impact of, uncertainties and risks associated with the ongoing COVID-19 pandemic, negative cash flow and future financing requirements to sustain and grow operations, limited history of operations and revenues and no history of earnings or dividends, expansion of facilities, competition, availability of raw materials, dependence on senior management and key personnel, general business risk and liability, regulation of the food industry, change in laws, regulations and guidelines, compliance with laws, unfavourable publicity or consumer perception, product liability and product recalls, risks related to intellectual property, difficulties with forecasts, management of growth and litigation. For a more comprehensive discussion of the risks faced by VERY GOOD, please refer to its most recent Annual Information Form filed with Canadian securities regulatory authorities at www.sedar.com. The forward-looking information in this news release reflects the current expectations, assumptions and/or beliefs of VERY GOOD based on information currently available. Any forward-looking information speaks only as of the date on which it is made and, except as may be required by applicable securities laws, VERY GOOD disclaims any intent or obligation to update any forward-looking information, whether as a result of new information, future events or results or otherwise. The forward-looking information contained in this news release is expressly qualified by this cautionary statement.

Forward-looking information is based on a number of factors and assumptions which have been used to develop such information, but which may prove to be incorrect including, but not limited to, material assumptions with respect to VERY GOOD's ability to maintain the Non-GMO Project Verified status for the Butcher's Select products, the availability of sufficient financing on reasonable terms to fund VERY GOOD's capital and operating requirements, the continued strong demand for VERY GOOD's products, the successful placement of VERY GOOD's products in retail stores and continued e-Commerce growth, VERY GOOD's ability to successfully enter new markets and manage its international expansion, VERY GOOD's ability to increase production capacity and obtain the necessary production equipment, the availability of labour as well as the accuracy of construction schedules and cost estimates for the commissioning of production lines at VERY GOOD's Rupert and Patterson facilities and the timely receipt of required permits, VERY GOOD's relationship with its suppliers, distributors and third-party logistics providers, and the Company's ability to position VERY GOOD competitively. Although the Company believes that the expectations reflected in such forward-looking information are reasonable, undue reliance should not be placed on forward-looking information because VERY GOOD can give no assurance that such expectations will prove to be correct. Risks and uncertainties that could cause actual results, performance or achievements of VERY GOOD to differ materially from those expressed or implied in such forward-looking information include, among others, the impact of, uncertainties and risks associated with the ongoing COVID-19 pandemic, negative cash flow and future financing requirements to sustain and grow operations, limited history of operations and revenues and no history of earnings or dividends, expansion of facilities, competition, availability of raw materials, dependence on senior management and key personnel, general business risk and liability, regulation of the food industry, change in laws, regulations and guidelines, compliance with laws, unfavourable publicity or consumer perception, product liability and product recalls, risks related to intellectual property, difficulties with forecasts, management of growth and litigation. For a more comprehensive discussion of the risks faced by VERY GOOD, please refer to VERY GOOD's most recent Annual Information Form filed with Canadian securities regulatory authorities at www.sedar.com. The forward-looking information in this news release reflects the current expectations, assumptions and/or beliefs of the Company based on information currently available. Any forward-looking information speaks only as of the date on which it is made and, except as may be required by applicable securities laws, VERY GOOD disclaims any intent or obligation to update any forward-looking information, whether as a result of new information, future events or results or otherwise. The forward-looking information contained in this news release is expressly qualified by this cautionary statement.

The TSX Venture Exchange has neither approved nor disapproved the contents of this news release. Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this news release.

For further information, please contact:

Investor Contact
Mitchell Scott
Chief Executive Officer
The Very Good Food Company Inc.

Kevin Matheson
Corporate Communications and Investor Relations
Email: invest@verygoodbutchers.com
Phone: +1 855-472-9841

Media Contact
Valentina Lombardo
Rachel Kay Public Relations
Email: valentina@rkpr.net
Phone: +1 (929) 226-7088

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